About MXP Studio

    We help mid-market companies turn AI hype into business outcomes.

    MXP Studio is a fractional AI strategy consultancy. We work with mid-market leaders ($50–500M revenue) underserved by Big Four consulting and overwhelmed by AI vendor pitches. We exist to make AI adoption concrete — shipping pilots, building capability, and integrating AI into the organization you already have.

    The Human+AI philosophy

    The future isn't about replacing humans with AI. It's about empowering people to work smarter, faster, and more creatively by partnering with AI tools. Every framework, workshop, and engagement we deliver starts from this premise.

    We're skeptical of the "AI agents will replace your workforce" narrative — and bullish on the idea that AI fluency will define the next generation of operators. The organizations that win the next decade will be the ones where every functional leader is comfortable reaching for AI to ship work faster.

    This is why we coined "vibe coding" as the public face of this hub — natural-language software creation, where domain experts and operators can build working tools themselves with AI as the collaborator. It's the funnel. The underlying practice scales from prototyping to production.

    Who we serve

    Built for the middle.

    Mid-market leaders

    CEOs and operators at $50–500M revenue companies, underserved by Big Four consulting and overwhelmed by AI vendor pitches.

    Functional executives

    Marketing, Operations, Product, and HR leaders running concrete AI pilots — not theoretical strategy decks.

    Builders and engineers

    Engineering teams integrating Claude, Lovable, AWS Kiro, and Cursor into existing development workflows.

    What we do

    Four ways to engage MXP Studio. Pick the one that matches where you are.

    AI Strategy & Implementation

    Fractional engagements scoped to specific outcomes — roadmap, pilot, capability build — delivering value in weeks, not quarters.

    Digital Transformation Consulting

    When AI is one lever among many, we bring the broader transformation lens to your operating model.

    Executive Workshops & Training

    On-site or virtual, calibrated for the audience's technical depth — from C-suite to engineering teams.

    Innovation Leadership Coaching

    1:1 work with founders and senior operators driving the AI mandate inside their organization.

    Founder

    AJ Bubb

    Founder, MXP Studio · Host, Facing Disruption

    AJ is the founder of MXP Studio and the host of Facing Disruption, a YouTube channel and podcast where he interviews leaders navigating AI-driven change.

    AJ blends operator experience at mid-market scale-ups with strategy work — which is why MXP engagements emphasize doing: building, shipping, training. Less deck production, more working software.

    Why vibe coding?

    Vibe coding is shorthand for natural-language software creation: building working applications by describing what you want, iterating in conversation with AI, and shipping in hours rather than weeks.

    It's accessible to non-technical operators and powerful enough for production engineering teams. That's why we use it as the public face of this hub — and why our workshops use it as the on-ramp into broader AI capability.